The Sankara Nethralaya Academy, the academic arm of Sankara
Nethralaya which has carved a niche for itself among Health care and Hospital
Management professionals with its trailblazing courses in these subjects like
MBA in Hospital & Healthcare Management, Certificate Course in Hospital
financial Management and launched the ‘7th batch of weekend Certificate Course in Hospital
Management (CCHM)’ a highly specialized course on 21.06.2014
This academy conducted so far 6 batches of this program, with
the great success of this unique course and keep continuing the same. The list
of Alumni of this particular course is 125
This unique program -7th batch was inaugurated by Mr A
Mahalingam , Assistant Registrar of Sankara Nethralaya Academy and he
highlighted the importance of training in healthcare management. Healthcare
industry is the booming sector and demands of trained personals are needed in
each section of healthcare field.
The course is designed to increase the overall understanding of
management issues and concepts by mid-level and senior mangers to help them
make well–informed decisions. It will also improve leadership quality and equip
them with effective team building techniques.
The course draws from the rich, real-time experiences of Sankara
Nethralaya in hospital management and the latest managerial techniques from the
subject experts and aims to prepare individuals in supervisory or managerial
positions in the health care industry to become more effective in their work.
Prof S Ramani Principal of Sankara Nethralaya
Academy
28 healthcare team members consists of Medical Professionals,
Management Directors, Heads of Dept in healthcare were registered for this 12
weekend program from various cities in our country.
The First week session is on Customer services and it was
handled by Professor Murali Subramanian who is the expert in
this area and healthcare management faculty
The session was a very lively and interactive session and most
of the participants contributed to the content of the session with their
comments and personal experiences in their sphere of work.
The concept of customer service profit chain and the benefits
that would accrue to the organization when excellent customer care is rendered
on were highlighted. Referrals, Positive word of mouth, standing apart from the
competition and increase in revenues were discussed.
Videos were shown on handling different types of customers such
as an
• Angry customer
• Impatient customer
• Passive customer
Further a couple of short videos on bad customer service was
screened and the participants were asked to comment on the deficiencies that
they observed on the delivery of service. The golden rules of customer service
were discussed. It was felt by all the participants that given the intensity of
the competition prevailing in the health care sector, in addition to quality of
care, the service levels are very important to drive patient footfalls and if
there are inadequacies in this area it will clearly reflect on the growth of
hospital.
All the participants were very happy with the quality of the
presentation. The facilitator of the session that day asked the participants
about their impressions on the session as they were his customers. All the
participants gave an excellent feedback on the session and opined that they
were delighted customers at the end of the session.
The Program coordinator for CCHM Course and Assistant Registrar
of the Sankara Nethralaya Academy Mr A Mahalingam take this opportunity to wish
the participants for their cooperation and successful completion of the session
and he also announced that the next session will be on Supervisory sills for
Managers by Learning & Development Consultant and
Leadership Coach at Success Strategists Col Sanath
Gopinath on 28.06.2014
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